Etsy (Reverb)
Associate Brand Designer
From 2021 to 2023, I led brand design work across U.S. and international platforms, focusing on artist collaborations, brand partnerships, paid video advertisements, and weekly content marketing campaigns. Collaborators included SUM 41, Nancy Wilson (Heart), Portugal. The Man, Frank Iero, MUSE, Hannibal Buress, Fender, Gibson, Moog, and Taylor. I developed creative strategies for artist shop launches and promotional assets, with several campaigns selling out 75% of inventory within hours. My design work on content marketing drove 50–200K views and a 6% CTR,more than double the site average, while paid ads averaged 20K views across Meta platforms.
extensive deck of Reverb work available upon request.HILOSOL
Art Director + Lead Designer (Contracted)
From 2020-2021 i was brought on to develop the branding guidelines and visual identity of HILOSOL, an apparel brand with humble beginnings as a pop-up embroidery business. Inspired by her grandmothers’ engagement in needlework, Mexican American Founder, Christina Leon aimed to make an embroidery business aimed at individuals with intersectional, Latinx identities just like her. I spearheaded the creative behind branding, social media, and even some product designs through both iterations of the business.
Above Language
Animator+Designer (Freelance)
I was commissioned to design and animate a title card for Above Language’s documentary highlighting the punk band
We Were Invented, in anticipation of their performance at Logan Square Skate Park.
Open Beats
Graphic Designer (Freelance)
I was commissioned to design and animate a title card for Above Language’s documentary highlighting the punk band
We Were Invented, in anticipation of their performance at Logan Square Skate Park.
The Egan Office for Urban Development and Community Partnerships
Graphic Designer (Freelance)
In collaboration with Dr. Mónica Haydeé Ramos, I was tasked with creating supplemental booklets to outline The Egan Family Engagement and Coalition initiative (EFECt). This plan, which we presented to the higher education board of investors at DePaul University, is designed to expand educational opportunities for parents in underserved communities, offering pathways for their personal and professional growth. (2021,2022)
Nakama Toys (Conceptual UI-UX, Branding Project)
Brand Designer
In 2021, I created a brand design and UI concept as a personal exercise, reimagining the website and visual identity of a favorite local shop.
Pride Emotes
Designer + Animator
Spaceman Sam
Graphic Designer (Freelance)
Under the creative direction of author D’Artagnan, I was responsible for adapting promotional illustrations for his new book, Spaceman Sam, into compelling social media advertisements. The original artwork, which humorously parodied well-known children's books, needed to be reimagined as visually striking content suitable for feed posts, stories, and web formats.